3970 Premium and Grand L60 Premium, each engineered to balance power, usability and operator comfort. This generation replaces Kubota’ s previous Grand L60 Series, simplifying the lineup into two trim levels, Deluxe and Premium, while eliminating the older GST transmission option in favor of the now-standard hydrostatic transmission. The change reflects operator preference for smoother, more intuitive control.
Customer-Driven Development
Kubota’ s product team conducted a multi-year research effort to identify operator priorities before launching the L70 project. The goal wasn’ t to fix performance issues, but to integrate modern technology and comfort features demanded by today’ s buyers.
“ We ' re trying to get a 360-degree understanding of what the market is doing,” said Paul Manger, executive director of product marketing at Kubota.“ Things change, the trends change, and we don ' t want to get caught behind.” That feedback is evident throughout the tractor, from the cab layout to the control response. The new series delivers a better operator experience while maintaining Kubota’ s trademark durability. The design blends proven mechanical reliability with advanced digital controls, giving operators both functionality and usability.
Following the release, the Kubota team plans to continue the open communication with the customers, to see how well they hit the mark.
Manger continued,“ When customers buy these machines, we ' ll go visit them, some of them a year afterwards and we ' ll say, how ' s it been? We ' ll ask them: how are you, do you like it, are you glad you bought it? We want to hear.”
Kubota ProCab One of the most visible upgrades is the all-new fourpost Kubota ProCab, standard on Premium models and available across the range. The redesigned cab eliminates
18 • 800-247-2000 • January 2026