Customer-Driven Development
Kubota’ s product team conducted a multi-year research effort to identify operator priorities before launching the L70 project. The goal wasn’ t to fix performance issues, but to integrate modern technology and comfort features demanded by today’ s buyers.
“ We ' re trying to get a 360-degree understanding of what the market is doing,” said Paul Manger, executive director of product marketing at Kubota.“ Things change, the trends change, and we don ' t want to get caught behind.”
That feedback is evident throughout the tractor, from the cab layout to the control response. The new series delivers a better operator experience while maintaining Kubota’ s trademark durability. The design blends proven mechanical reliability with advanced digital controls, giving operators both functionality and usability.
Following the release, the Kubota team plans to continue the open communication with the customers, to see how well they hit the mark.
Manger continued,“ When customers buy these machines, we ' ll go visit them, some of them a year afterwards and we ' ll say, how ' s it been? We ' ll ask them: how are you, do you like it, are you glad you bought it? We want to hear.”
Kubota ProCab One of the most visible upgrades is the all-new fourpost Kubota ProCab, standard on Premium models and available across the range. The redesigned cab eliminates traditional center pillars and expands the glass area by four square feet, improving visibility on all sides.
Bobby Cummings, product marketing director for compact utility tractors with Kubota, recalled,“ When I joined the team and first saw the machines, the first thing I said was, ' Wow, that ' s a new cab.' I recognized it immediately."
Operators can benefit from clearer sightlines around the loader, further aided by optional front and rear cameras for precise work in tight spaces.
The ProCab also improves air recirculation by 36 %, enhancing climate control and reducing dust intrusion, a valuable feature for contractors working in variable weather and terrain. For colder regions, a cold-weather package adds heated glass, a rear wiper, LED lighting and a 130-amp alternator for added electrical performance.
Inside, comfort and practicality take priority. A new seat lineup offers multiple air ride configurations, while added storage, including phone and cup holders and side pockets, keeps essentials nearby. The result is a cleaner, more functional workspace designed for long hours behind the wheel.
Cummings added,“ We not only increased the square footage of glass, I think we made the interior a lot more
8 October 17, 2025 www. contractorshotline. com