Meeting Customer Needs
New technology development at Genie is aimed at improving everyday operation
By Ben Bradshaw
We live in a world where technology permeates nearly everything we do. The speed with which new technologies are applied, even in the construction industry, might make it easy to lose sight of why. The“ why” is to help customers become more productive, and to get the most value out of their investment.
While it’ s true that industry standards can be the impetus for implementation of new technology, it’ s not the only or primary driver. A pipeline of quality improvements, options and new features is also essential. And the priority, and sometimes the inspiration, for these projects are end users and rental partners.
Driving Innovation
While Genie anticipates what the industry will need as standards evolve, customer input also plays a role in innovation and listening to the“ Voice of the Customer” is an intentional process. Our rental partners will hear about trends or challenges from contractors and end users long before we will. Receiving that input from them is incredibly valuable in developing equipment, options and accessories that meet their needs not only today, but in the future.
Two new options, being introduced this fall, are prime examples. Lift Guard Lanyard
6 November 28, 2025 www. contractorshotline. com