Going Once, Going Twice … Online
Why more equipment is moving through digital marketplaces
Buying and selling used construction equipment has never been more accessible or more complex. Contractors today have more options than ever, from regional on-site auctions to global online platforms. For sellers, that means more ways to maximize returns. For buyers, it means a wider selection at their fingertips.
But navigating the process requires understanding how different auction companies operate and what tools they provide. Industry leaders like US Auctions, JJ Kane, Ritchie Bros. and bidadoo have each developed their own approaches to make the process easier, faster and more transparent.
Selling Made Simple
For many contractors, the biggest hurdle is figuring out how to offload idle equipment without getting bogged down in logistics. JJ Kane, which has been holding auctions for nearly 30 years, structures its process around simplicity.
Sellers can consign equipment from their own yard or deliver it to one of JJ Kane’ s nationwide locations. From there, the company handles marketing, detailed listings and timed online auctions that attract buyers across the country.
That emphasis on transparency has become a key part of the sales process.“ We take pride in providing detailed and transparent listings, giving our buyers the confidence to bid knowing exactly what they’ re purchasing,” the company notes. The goal is to give bid-
6 November 14, 2025 www. contractorshotline. com