Contractors Hot Line June 14, 2024 | Page 5

From the Publisher

By Seth Skydel, Senior Editor, Catalyst Communications Network

Information Drives Success

Seth Skydel
Nearly four decades ago, at the start of my career as a B2B magazine editor, a seasoned industry journalist and mentor explained my role.“ Our job is to figure out what our readers need to know and give them information they can use to improve their company’ s operations,” he said.
It’ s a lesson I have carried with me and a goal I have strived to achieve since then, and over the years, it’ s been one of the main criteria I consider when deciding whether to join the staff of a publication. If a magazine— or in more modern terms an industry media outlet— is not focused on serving their readers it is no place for me.
When the opportunity to begin writing for Catalyst Communications Network( CCN), publisher of Contractors Hot Line, came my way, however, the decision was simple. I had known Mike Larson, editor emeritus of Crane Hot Line, for several years through an industry association, and knew we were cut from the same cloth.
When I was offered the opportunity to expand my role with CCN, the choice was never in doubt. From my first discussions with the company’ s leaders and continuing today with the content team, it has been clear that reader value will always be a top priority.
I also saw an opportunity to use the expertise I have developed serving at truck fleet, transportation and logistics magazines. Immediately apparent were the similarities between the information needs of these vital industries. Across the board, the management of commercial assets comes with many of the same challenges. The idea that I could help industry stakeholders solve them by providing solutions was of immediate and great interest.
Going forward, the information needs of Contractors Hot Line readers will be the driving force behind the development of my editorial content for the publication. We will explore current and long-term issues with sources among construction workers, manufacturers and providers of services and industry entities. We will tell your stories accurately and in an engaging way.
Our editorial calendar is full of topics that our readers should be thrilled to read about going forward, and I can’ t wait to begin developing all of that great content. We will also be relying on you to help us achieve that goal by reaching out to gauge your interest and to provide us with material to address your needs. Working together, we will“ figure out what our readers need to know and give them information they can use to improve their company’ s operations.”
TODAY’ S NON-STOP SOURCE FOR THE CONSTRUCTION INDUSTRY
JUNE 14, 2024 • Volume 59, Issue 24
EDITORIAL & DESIGN
BRIAN ETHRIDGE x HEAD OF CONTENT brian. ethridge @ hlipublishing. com
SETH SKYDEL x SENIOR EDITOR seth. skydel @ hlipublishing. com
BECKY RASMUSSEN x GRAPHIC DESIGNER brasmussen @ hlipublishing. com
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